Search Engine Optimisation
Search Engine Optimisation still remains the backbone of your digital marketing strategy. To enjoy maximum benefit from all other online marketing efforts, your website should be in the best shape possible.
Having a well optimised site will help to build up your websites natural rankings in search engines. But having a carefully optimised landing page for your Google AdWords Pay-Per-Click (PPC) campaign will also lower your cost per click you pay here.
However, due to recent changes Google will now also uses other metrics of your websites health including:
- Page load speed
- How well your site is optimised for mobiles and tablets
- Website SSL certificate
- Image and page loading optimisation
- CSS / HTML validation
- and more.
This means that Search Engine Optimisation can no longer be considered in total isolation from your other online marketing activities.
With this in mind, I will look after your SEO, by also taking into consideration any other activities you have planned, to ensure your website will get maximum benefit in all areas.